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OUR PHILOSOPHY IS SIMPLE

We want to make it easy to make good choices by creating wholesome, nutritious meals that taste amazing. And we’re doing it by sticking with a few guiding principles:

FOOD SHOULD BE DELICIOUS

If it doesn’t make your mouth water and your heart happy, you won’t want to eat it. We’ve crafted our recipes with a food lover’s dedication to freshness, variety and flavor. We pride ourselves on coming up with dishes for every taste, including a selection of vegetarian and vegan options.

FOOD SHOULD BE NUTRITIOUS

Every body is different, but one thing we all need is good nutrition. That’s why we promise to use less of the stuff so many of us want to cut back on—like sugar and sodium—and more of the things we really need, including fiber, vitamins, and minerals.

THE SMART CHOICE SHOULD BE AN EASY CHOICE

Maybe you’re short on time. Or sticking to a budget. Or you’re on the go and just can’t find any good options. But you shouldn’t have to sacrifice nutrition or taste in the name of convenience. Our chefs work hard to create meals you’d want to make in your own kitchen, but don’t always have the time.

FOOD SHOULD COME FROM REAL INGREDIENTS

Where your food comes from makes a big difference—not just to your body, but to the world as well. So we’re making every effort to support farmers and suppliers by sourcing responsibly. We use antibiotic-free meat and poultry, and non-GMO, organic ingredients whenever possible.

TALK WHOLESOME TO ME

A full serving of fruits and veggies. Appropriate levels of sodium and sugar. High in fiber. Whole grains. Meats raised without antibiotics. That’s the kind of talk that gets us excited. Meals made with ingredients your body needs and flavors your taste buds will marvel over.

Full serving of
produce in every meal
Less than
500 calories
Less than
500mg sodium
Responsible with
added sugar
Emphasis on
whole grains
Meats & poul try raised
without hormones
or antibiotics
No artificial colors, flavors, or sweeteners
Non-GMO soy,
corn & canola
Vegetarian & gluten free options
rBST-free dairy

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